How Sex Toys Market in India Influenced by Indo-Pakistan War

Sex Toys Market in India Influenced by Indo-Pakistan War

After the India and Pakistan war, the Indian economy was slightly affected. Although the Indian sex toys market ain’t influenced directly, it is indirectly and partially. During the war, over the sleepless nights, shopping for sex toys in India was just a luxury. So, contextually, an increase in price, a shortage of turnover, supply chain issues, etc., induce a slight downfall in the Indian sex toys market.

Currency Depression & Rise in Import Cost

After the war, dollar prices increased from INR 79 to 84, which means a decline in Indian currency value against the US dollar. On the other hand, sex toys are imported from the USA and China. Due to the inflation, the import cost of the adult products in India generally increases, that impacts the overall selling price. As they are luxury products, the turnover of sex toys in India shrank during this period.

Disruption in Supply Chain Management

During the war, logistic companies were facing serious disruptions. Many cities were blacked out. The cities in the safer zones also face delivery-related issues. They include:

Delay in Shipping.
Higher freight cost
Customs hold-ups

The Indian adult toys market majorly relies on logistics and delivery. Because trading sex toys in India is illegal and restricted offline, but they are legal online. Since the logistic chain is affected after the war, it directly impacts sex toy turnover.

Focusing on Necessary Goods Rather Than Luxury

When the country faces warfare, through fears, deaths, and aggression, how can someone think about sex? When the war ends, it negatively influences the economy, such as inflation, economic depression, etc. During that phase, generally, people like to invest in necessary commodities rather than luxury goods, e.g., sex toys. So, adult industries in India undergo recession during the post-warfare.

Parallel Situation During Russia-Ukraine War

During the Russia-Ukraine war, their economy was significantly impacted, and so was the market of sex toys. Due to the continuous war since 2018, both countries face serious economic challenges such as inflation, disrupted supply chains, emotional impact, and many others. India faces the same, but not as severe as Russia-Ukraine. Some initiatives were taken in Russia, such as:

Under extreme stress and trauma, intimacy becomes more about mental health and human connection.

Reports suggest that some therapists recommended masturbation and intimacy tools to deal with war trauma and PTSD.

NGOs occasionally distributed wellness items (like menstrual products and even vibrators) in safe zones.

If the war stops here, it may take a little time to recover the economy in India. But if the war exists for several weeks, it would take 5-6 months to recover. As per the reports from Teentoy, now adult industries focus more on made-in-India products such as massagers, vibrators for girls, etc., to cut the import cost. Hopefully, the situation will be resolved soon and the Indian sex toy market will boom within 2-3 months.